How to Connect Google Search Console
Google Search Console (GSC) tells you which queries already bring people to your site. When merged with engagement data from GA4, Searchlight identifies informational, question-style queries that AI assistants are most likely to cite — your AI Discovery Potential.
What you need
A verified Search Console property for the exact domain (e.g. https://example.com) and a Pro or Enterprise Searchlight subscription. The Google account you connect must have at least 'Restricted' access to the property.
Step-by-step: connect Search Console
- 1
Open the Analytics & Search Console card
From your Dashboard, select the domain and scroll to the Analytics & Search Console section.
- 2
Click 'Connect Search Console'
If you've already connected GA4 with the same Google account, GSC may auto-link. Otherwise you'll go through Google's OAuth flow with a read-only Search Console scope.
Tip: GA4 and GSC are independent — connect both for the richest insights. Each uses its own read-only scope. - 3
Pick the matching property
Searchlight lists every GSC property you can access. Pick the one that matches your domain. Use the URL-prefix or Domain property type — whichever you have verified.
- 4
Wait for the first sync
GSC data is delayed by 1–3 days. The first sync typically completes within a minute, but data freshness reflects what Google has published.
Pro tip: If your site is new or has low traffic, expect sparse data. AI Discovery Potential needs at least a few weeks of impressions to surface meaningful patterns.
What you unlock
An informational query analysis that ranks queries by AI citation potential, click-to-visit quality merge (GSC clicks combined with GA4 engagement), and a Search Quality view that highlights queries where you rank but don't convert visits.
Troubleshooting
'Property not found' usually means the domain in Searchlight doesn't match the verified GSC property. Re-check the protocol (https vs http) and www vs apex. If you recently verified the property, wait a few hours before connecting.
Ready to try it?
Put this guide to work in your dashboard.
Related guides
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Connect your GA4 property in one click to track AI referral traffic from ChatGPT, Perplexity and Claude.
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Read the AI vs SEO vs Social traffic classification and the AI Discovery Potential view.
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